We'll help create and then manage your data.

With more customer data flowing in and out of organisations, it's becoming harder than ever to collect, assess and manage it effectively. Developing more personalised and profitable customer relationships is becoming increasingly important and equally difficult. Our data management services help clients to manage and keep valuable customer databases in a condition of readiness for any task. We help companies on the road to effective customer relationships by designing, building and hosting their customer and marketing databases. Data is refreshed continuously, and can be matched to Caterbase our own industry database, enabling them to keep data clean and up to the minute and stay ahead of the competition.

Our services include:

• Database construction and management
• Data auditing, de-duplication and list qualification,
• Bespoke data set up, segmentation and reporting.
• Software automation
•  Data Warehouse
• Call File Management

We can help develop your database so it can contribute directly to the achievement of your sales and marketing objectives - through data enhancement, telephone research, analysis and reporting. We can also web enable your database and reports for remote access, wherever you are in the country.

Data management is one of our core services and we are able to take data and turn it into a valuable asset for your business

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Additional database services include

Gap Analysis

Let us take your data and map it against our market universe - the result?

A simple but enlightening record of all those companies that you are NOT doing business with.

SEE DEMO

PAF Validation
All our data is validated against the Post Office Address File (PAF), identifying inconsistencies within address details and sorted to ensure accuracy and maximum mailsort discounts.

Address Standardisation
Strict routines can be applied to your data to ensure that all data is formatted to the Royal Mail standards.

De-duplication
Duplicate records are identified and verified to ensure accuracy. Create suppression files. 

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