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synopsis The Magazine Since the launch of “Catering” in 1981, the foodservice industry has always been served by a stand-alone product book with the editorial exclusively devoted to supply company's information, product news and manufacturers/distributors marketing initiatives. Since the end of 2006 readers have been devoid of a handy reference to all that's new in catering product development and suppliers without a vehicle to promote their latest innovations. Don't fret, all is not lost - May 2007 gets the industry back on track with the launch of Foodservice Update. It's unashamedly product biased editorial has an added bonus for advertisers of a multi-faceted method of generating sales leads.
circulation
Using known enquirers from CaterBase's 250,000 database, we have selected 23,000 executives with real buying power whose job remit demands they are completely up to date with all catering product developments. We have applied strict criteria to the job function of our readers and also ensured that they work for an organisation that provides significant meal numbers.
| Group key buyers for food & equipment |
| Pubs |
834 |
| Hotels |
626 |
| Restaurants |
598 |
| Contract Caterers |
576 |
| Large volume independent sites |
| Pubs (Serving 200+ meals per week) |
9,784 |
| Restaurants (Serving 400+ meals per week) |
6,962 |
| Hotels (Serving 500+ meals per week) |
4,087 |
Total groups |
2,634 |
Total independents |
20,833 |
| Total circulation |
23,467 |
advertising Why advertise?  All media schedules should include magazines that have a strong, traceable element of reader recognition and response. Foodservice Update is the only stand-alone product book in the catering market. Its editorial format has been devised to maximise response from buyers requiring the latest information on company developments, product news and marketing initiatives. The circulation comprises of buyers whose influence over purchasing decisions for their organisation is paramount to increase sales for your company.
Their knowledge of your services is pivotal to the success of your advertising campaign. Active buyers in high volume foodservice organisations will be scrutinising every page of every issue of Foodservice Update affording you the opportunity to influence sales and increase profitability for your organisation. advertising rates & mechanical data
| Display |
| Full colour double page spread |
£7495 |
| Full colour full page |
£3995 |
Full colour junior page
|
£3495 |
Full colour 1/2 page
|
£2995 |
Full colour 1/3 page
|
£2495 |
Full colour 1/4 page
|
£2150 |
Mono double page spread
|
£4995 |
Mono full page
|
£2545 |
Mono 1/2 page
|
£1495 |
Mono 1/3 page
|
£1195 |
| Mono 1/4 page |
£850 |
| Special position |
| Inside front/outside back |
£4795 |
| CLASSIFIED |
Single column cm
|
£28 |
Single Product Showcase
|
£330 |
Double Product Showcase
|
£600 |
Foodservice Top Suppliers Director
|
POA |
| Agency Discount |
10% |
| mechanical data |
Double page spread |
| Type area |
268mm x 396mm |
| Trim size |
297mm x 420mm |
| Bleed size |
303mm x 426mm (allow 3mm page gutter bleed) |
| Whole page |
| Type area |
268mm x 186mm |
| Trim size |
297mm x 210mm |
| Bleed size |
303mm x 216mm |
| |
|
Junior page
|
Type area 136mm x 192mm |
Half page horizontal
|
Type area 134mm x 186mm |
Half page vertical
|
Type area 268mm x 91mm |
Third page horizontal
|
Type area 79mm x 90mm |
Third page vertical
|
Details on application |
Quarter page
|
Type area 134mm x 91mm |
Quarter page horizontal
|
Type area 67mm x 186mm |
Quarter page vertical
|
Type area 268mm x 43mm |
| Product Showcase |
62mm x 95mm |
contact information |
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